Letterheads

Printed stationery. Business letterheads usually include a logo, a return address, and a telephone number. Direct marketers have found that the design of the letterhead can impact response to a promotion letter.
For promotion letters, it is best to design a letterhead unique to each letter, one that is tailored to the style of the letter copy varying the logo, color, or even return address.
Some marketers believe that a color letterhead will generate a higher response than a black-and-white letterhead, regardless of the promotion type, because the color increases the reader's level of interest in the letter

Increase potential customers’ awareness now by using a good letterhead.